How to achieve your business goals with Google ads

Google Ads is the biggest platform for every business for obtaining goals in a limited budget.
First of all, you just need to select an appropriate goal for your business and also need to know how to achieve them with google ads.

Google Ads

As there are multiples campaign types in google add and each has its own functionality so you need to know which matches best for your goal.

Types of  Different Campaigns in Google Ads

There are Five different campaign types in Google Ads.

They are the following.
  1.  Search Network, 
  2. Display Network, 
  3. Video (YouTube),
  4.  Shopping, 
  5. Universal Apps.
PPC Campaigns

 Choosing a campaign type is your first step in getting for achieving goals so understanding them is most important.

You can select a goal for your campaign based on the actions you’d like your customers to take. You can also select a campaign type, such as Search Network, Display Network, Shopping, or Video. You'll then see recommendations for features and settings that can help you meet your campaign's main advertising objective. Keep in mind that all campaign settings and features will be available to you despite what goal you choose, and you can always make a change to your goal, or choose not to use a goal.

Type of goals in google ads

Before selecting Campaign must need to understand the goals which google ads are allowing us to select.

The following are the different goals in google ads.
  1. Sales
  2. Leads
  3. Website traffic
  4. Product & brand consideration
  5. Brand Awareness & reach
  6. App promotion
Google Ads
The campaign type determines where customers will be able to see your ads, but you make this more specific by targeting your ads.

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