Google Ads is the biggest platform
for every business for obtaining goals in a limited budget.
First
of all, you just need to select an appropriate goal for your business and also need
to know how to achieve them with google ads.
As
there are multiples campaign types in google add and each has its own
functionality so you need to know which matches best for your goal.
Types of Different Campaigns in Google Ads
There are Five different campaign types in Google Ads.
They are the following.
- Search Network,
- Display Network,
- Video (YouTube),
- Shopping,
- Universal Apps.
Choosing a campaign type is your first step in getting for achieving goals so understanding them is most important.
You can select a goal for your campaign based on the
actions you’d like your customers to take. You can also select a campaign type,
such as Search Network, Display Network, Shopping, or Video. You'll then see recommendations for features and settings
that can help you meet your campaign's main advertising objective. Keep in mind
that all campaign settings and features will be available to you despite what
goal you choose, and you can always make a change to your goal, or
choose not to use a goal.
Type of goals in google ads
Before selecting Campaign must need to understand the goals
which google ads are allowing us to select.
The following are the different goals in google ads.
- Sales
- Leads
- Website traffic
- Product & brand consideration
- Brand Awareness & reach
- App promotion
The campaign type determines where customers will be able to
see your ads, but you make this more specific by targeting your ads.
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