Working and Features of Google Ads

Google Ads is arguably one of the most misunderstood platforms for paid advertising. Google puts a large breadth of advertising tools at your fingertips. 
It also gives you access to users of the world’s two largest search engines—Google and YouTube, respectively—and a network of millions of websites to advertise on.

unfortunately, the Structure Interface of Google Ads is also complicated. If you don’t know what you’re doing, you can end up targeting too broad of an audience and spending money without turning a profit.

Similarly, If you want to get more leads and sales, you’re going to have to do some pay-per-click (PPC) advertising. And with a whopping 63,000 searches done per second, Google is the place to do it. 
  1.          Google has 90.46% of the search engine market share worldwide.
  2.         15% of all searches have never been searched before on Google.
  3.          Google has a market value of $739 billion.
  4.          An average person conducts 3-4 searches every single day.

But for achieving business goals everyone must have to start from somewhere, and whether you plan on managing your own Google advertising or outsourcing it to experts.

Google Ads

Search ads
 By Creating text ads you can run search ads that average promote your products and services directly in the search results on a specific query. You will be informed on average monthly searches for a given query as well as also for the estimated cost you would pay for each click.

Benefits of Search Ads.
  1. Generate fast results. 
  2. Generate more qualified leads. 
  3. Provide measurable results.
  4. Paid search advertising improves brand recognition.
  5. It's great for local search.
  6. PPC ads are budget-friendly.

Google Display Ads

With Google, Display advertising you can reach people outside of Google’s search engine results, through text, image, and video banner displays that appear as users browse the web, use apps, or watch videos.

 You can reach upto 90% of all Internet users around the world on more than 2 million sites and 650,000 apps.  Google display ads are displayed at the top, or in the sidebar of any website.
Features of Search Ads.

Display ads are best for visually appealing because they show graphic base content and are best for brand awareness. You can target effectively and increase your visibility with google display ads. You also have the option to retarget or remarked with display ads.
Google Video Ads

With Video campaigns you can show video ads on their own or within other streaming video content on YouTube and across the Google Display Network.  Skippable in-stream ads, non-skippable in-stream ads, video discovery ads, out-stream ads, and bumper ads are different formats in Video ads. 
In Skippable ads stream, you can run video before, during, or after other videos for 5 seconds. User has authority to skip video. You can deliver your full message to customers within 15 seconds with a Non-skippable ads stream. Discovery ads can only appear on YouTube and reach people in places where they’re searching for content.With Out stream ads you can show video ads  on other sites and these ads are available on only mobile and tablet and are best for brand awareness. Bumper ads are non-skip able short videos of six-second. 

Benefits of Video Ads.

  1. Customers love watching a video.
  2.  Video ads convert sales.
  3. People share the video.
  4. Video ads do well among mobile users.
  5.  Video is an excellent format for informing and educating.
  6. Search engines love video
  7.  A video conveys huge amounts of information in a short time
  8.  Video tells your story better than other formats. 
  9. Analytics are telling

Google Shopping Ads

Shopping ads include rich product information, such as a product image, price, and merchant name. They're created using data attributes from the product information you submit in your Merchant Center data feed and are shown to people who are already searching for the kinds of products you advertise. It allows customers to search for, view and compare products. These products are displayed when a customer uses Google to search for a product. They can appear in the main search engine results page or under the shopping tab.

Benefits of Shopping Ads.
  1. Bids Benchmarking
  2. Broader Reach
  3. Easier to Manage
  4. Higher Conversion Rates
  5. Better Quality Leads
  6. Grab Attention
  7. Stand Out

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