Google Ads is arguably one of the most misunderstood
platforms for paid advertising. Google puts a large breadth of advertising
tools at your fingertips.
It also gives you access to users of the world’s two largest search
engines—Google and YouTube, respectively—and a network of millions of websites
to advertise on.
unfortunately, the Structure Interface of Google Ads is also
complicated. If you don’t know what you’re doing, you can end up targeting too
broad of an audience and spending money without turning a profit.
Similarly, If you want to get more leads and sales, you’re going to have
to do some pay-per-click (PPC) advertising. And with a whopping 63,000 searches done per second,
Google is the place to do it.
- Google has 90.46% of the search engine market
share worldwide.
- 15% of all searches have never been searched
before on Google.
- Google has a market value of $739 billion.
- An average person conducts 3-4 searches every
single day.
But for achieving business goals everyone must have to start from somewhere, and whether you plan on
managing your own Google advertising or outsourcing it to experts.
Search
ads
By Creating text ads you can run search ads that average promote your products and services directly in the search results on a specific
query. You will be informed on average monthly searches for a given query as well as also for the estimated cost you would pay for each click.
Benefits of Search Ads.
- Generate fast results.
- Generate more qualified leads.
- Provide measurable results.
- Paid search advertising improves brand recognition.
- It's great for local search.
- PPC ads are budget-friendly.
Google Display Ads
With Google, Display advertising you can reach people
outside of Google’s search engine results, through text, image, and video
banner displays that appear as users browse the web, use apps, or watch videos.
You can reach upto 90% of all
Internet users around the world on more than 2 million sites and 650,000 apps. Google display ads are displayed at the top, or in the sidebar of any website.
Features of Search Ads.
Display ads are best for visually appealing
because they show graphic base content and are best for brand awareness. You
can target effectively and increase your visibility with google display ads.
You also have the option to retarget or remarked with display ads.
Google Video Ads
Google Video Ads
With Video campaigns you can
show video ads on their own or within other streaming video content on YouTube
and across the Google Display Network. Skippable in-stream ads,
non-skippable in-stream ads, video discovery ads, out-stream ads, and
bumper ads are different formats in Video ads.
In Skippable ads stream, you
can run video before, during, or after other videos for 5 seconds. User has
authority to skip video. You can deliver your full message to customers
within 15 seconds with a Non-skippable ads stream. Discovery ads can
only appear on YouTube and reach people in places where they’re searching for
content.With Out stream ads you can show video ads on other sites
and these ads are available on only mobile and tablet and are best for brand
awareness. Bumper ads are non-skip able short videos of six-second.
Benefits of Video Ads.
- Customers love watching a video.
- Video ads convert sales.
- People share the video.
- Video ads do well among mobile users.
- Video is an excellent format for informing and educating.
- Search engines love video
- A video conveys huge amounts of information in a short time
- Video tells your story better than other formats.
- Analytics are telling
Google Shopping Ads
Shopping ads include rich product information, such as a product
image, price, and merchant name. They're created using data attributes from the
product information you submit in your Merchant Center data feed and are shown
to people who are already searching for the kinds of products you advertise. It allows customers to search
for, view and compare products. These products are displayed when a customer
uses Google to search for
a product. They can appear in the main search engine results page or under the shopping tab.
Benefits of Shopping Ads.
- Bids Benchmarking
- Broader Reach
- Easier to Manage
- Higher Conversion Rates
- Better Quality Leads
- Grab Attention
- Stand Out
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